Beyond the Game Legal and Institutional Shifts in the NIL Era

Insights: Events Beyond the Game: Legal and Institutional Shifts in the NIL Era

NIL (name, image, and likeness) has transformed the landscape of college athletics in recent years, not only on the playing field, but from a legal and an administrative perspective as well. This presentation will begin by defining what exactly is encompassed by NIL. It will then trace the origins of NIL from early case law through the adoption of relevant NCAA rules, culminating in the recent landmark House settlement that went into effect on July 1, 2025. Finally, the presenters will address questions left unanswered by House as well as areas where experienced attorneys can provide value in advising current and former student-athletes with respect to the evolving NIL landscape.