Farah F. Cook
Partner

1100 Peachtree Street NE Suite 2800, Atlanta, GA USA 30309

Overview

Farah Cook concentrates her practice on technology and intellectual property (IP) related transactions for a wide range of clients in various sectors. Farah’s expertise includes sourcing transactions, cloud and digital transformations, “as-a service” agreements (SaaS, IaaS, PaaS), technology and software licensing, data rights, joint ventures & strategic alliances, manufacturing, and joint development agreements and other IP-related contracts. She routinely assists clients in product counseling and negotiating transactions ranging from more traditional hardware and software technologies to emerging technologies such as: the Internet of Things (IoT), Artificial Intelligence, Automation, Robots, and Digital Payments. Farah’s technology and business process outsourcing includes negotiating IT infrastructure services, managed network services, application development and maintenance, production support, call center operations, finance & accounting, and IT help desk services. Farah also advises clients in negotiating and consummating advertising agreements, advertising technology agreements, reseller agreements, website co-branding agreements, and vendor procurement agreements.

Further, she has worked on acquisitions and diligence projects, with a particular focus on analyzing IP issues and commercial agreements. Farah’s combination of in-house and big law firm experience, as well as her broad practice, gives her the ability to creatively and efficiently identify, understand, and navigate issues in technology and commercial matters.

Farah was recognized in 2024 and the four years immediately preceding by The Best Lawyers in America® for IT Outsourcing Law. She was also named "Atlanta Lawyer of the Year" in 2023 for IT Outsourcing Law by The Best Lawyers in America®. Farah is listed in the 2023 edition of Chambers USA: America's Leading Lawyers for Business as "Up and Coming" in the area of Technology & Outsourcing. In 2019, 2022 and 2023, she was recommended by Legal 500 US in the area of Technology/Outsourcing and in 2023, Farah was named a "Next Generation Partner" by Legal 500 US for Outsourcing.

Farah has a working knowledge of the French language.

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Experience

Represented leading automotive digital solution, retail and wholesale service provider in negotiations for the joint development and commercialization of a fully automated vehicle damage detection model powered by artificial intelligence.

Represented leading rolled aluminum provider in negotiation of proof of concept for a fully automated aluminum processing tool.

Represented a leading cable television provider in drafting and negotiating content distribution agreement with LG to distribute applications for OTT content on consumer electronic devices, including Smart TVs and smart phones.

Represented a major telecommunications provider in negotiating content, licensing and revenue share agreement regarding the distribution and preloading of digital applications on mobile consumer electronic devices.

Represented a major telecommunications provider in negotiating a messages-as-a-platform licensing and revenue share agreement regarding the distribution of digital goods, content and a Chatbot marketplace on mobile consumer electronic devices.

Represented company in license of television and cable subscriber usage data.

Represented enterprise software company in negotiations on behalf of a connected thermostat platform with utilities, thermostat and other connected device manufacturers for the access and use of energy usage and thermostat-related data in connection with utility-operated programs.

Represented various companies in negotiating endorsement agreements, brand license agreements, advertising related contracts, agency services agreements, data analytics, and other complex marketing agreements and strategic alliances.

Represented a leading digital company in a services agreement for certain advertising commitments through a curated digital marketplace.

Counseled clients in strategic relationships involving the use of artificial technology and block chain technology, and negotiate joint development and collaboration agreements regarding such technologies.

Negotiated a number joint development agreements on behalf of clients for the development of on-line platforms, e-commerce tools, and internal business operation tools.

Counseled clients and strategic alliance agreements involving the use of connected tools for "smart city" innovation projects.

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Insights
Education

Howard University School of Law J.D. (2001)

Columbia University M.A. (1998) French Cultural Studies

Spelman College B.A. (1997) French, Dean's List

Admissions

Georgia (2007)

New York (2002)

Professional & Community Activities

Georgia State Bar Association, Entertainment & Sport Law; Intellectual Property and Technology Sections, Member

National Bar Association, Commercial Law Group Member

Leadership Council on Legal Diversity (LCLD), 2023 Class of Fellows, Member

The Fernbank Museum, Trustee

Children’s Hospital of Atlanta at Hughes Spalding Hospital, Community Board Member

Children’s Hospital of Atlanta , Member of the founding class of the Emerging Leaders

The Aloha Foundation, Trustee

Jack and Jill of America, Atlanta Chapter, Member

The Links, Incorporated, Dogwood City Chapter, Executive Board Member

Piedmont Park Conservancy for the City of Atlanta, Member

President’s Advisory Committee on the Arts, Member

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