Insights: Events The Future of Branding & Licensing in the Entertainment/Games Industry and in Online Virtual Reality

LESI 2023 International Annual Conference

Tuesday, May 2, 2023

The Entertainment/Games industry will see increased involvement in everyone’s lives as brands embark on new strategies to expand their product awareness and penetration in the online virtual reality environments. Unique and novel opportunities will arise for brand owners to undertake a successful crossover between physical and digital goods. Consumers will seek virtual experiences that foster greater connection with the brands. This session will discuss novel issues in trademark application in the multiverse and virtual reality worlds. Important issues relating to licensing deals that may cover blockchain, NFTs, and cryptocurrencies will be explored.

Event Details

Tuesday, May 2, 2023

Le Centre Sheraton Montreal Hotel
1201 René-Lévesque Blvd W, Montreal, Quebec H3B 2L7, Canada

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