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Insights: PublicationsKilpatrick's Barry Benjamin Quoted in "How Brand Extensions are Created and Why They're So Important"September 4, 2024 Advertising lawyer Barry Benjamin of Kilpatrick Townsend says, "It can be very difficult to overcome a default assumption about brand product category," he said. The positioning a brand takes defines how far it can extend its identity and remain credible in consumers' minds. Related People Barry M. Benjamin
bbenjamin@ktslaw.com |