IP Innovations: The Essentials of Advertising Claims Substantiation

Join Kilpatrick's Barry Benjamin and Bryan Wolin fora detailed exploration into the critical importance of advertising claim substantiation. This session will cover essential strategies for supporting both express and implied claims ranging from green and health claims to pricing claims, and more! We will also discuss how to effectively utilize scientific studies to support technical claims, and consumer surveys to identify all implied claims being conveyed. And we will examine the parade of horribles that can result from inadequate substantiation, providing you with the knowledge needed to navigate these complex issues.

IP Innovations

Intellectual Property Innovations is a series of one-hour webinars on cutting-edge intellectual property issues and recent IP developments for corporate and IP attorneys, technology-transfer personnel, business executives, and IP consultants.