2175 North California Boulevard Suite 600, Walnut Creek, CA USA 94596
Gwen Peterson is co-chair of the firm's Trademark & Copyright Team. She has been practicing law in the intellectual property field for over 30 years. Gwen's practice focuses on intellectual property licensing and related transactions. She has experience with a broad range of intellectual property agreements, including license agreements, asset transfer agreements, material transfer agreements, research and collaboration agreements, joint development agreements, research consulting agreements, marketing and merchandising agreements, co-branding agreements, co-existence agreements, software licenses, software development agreements and artist agreements. In additional to her transactional practice, Gwen has an active trademark practice involving trademark clearance, domestic and international trademark prosecution, and the development of trademark protection strategies. She also manages significant trademark and licensing due diligence projects for clients involved in asset acquisitions and funding events.
Gwen works with clients in a broad range of fields, including consumer home products, food and beverages, pharmaceuticals, software and financial services. Her clients span the size spectrum, from individual intellectual property owners to publicly traded companies to large privately held companies. Gwen has been recognized as a Northern California “Super Lawyer” for Intellectual Property by Super Lawyers magazine, named one of East Bay Business Times’ “40 under 40," and is listed in the 2025 and the eight immediately preceding editions of World Trademark Review 1000 – The World's Leading Trademark Professionals. She has been recommended by Legal 500 US in 2023 for Non-Contentious Trademark Law and in 2024 for both Non-Contentious Trademark Law and Trademark Litigation. Gwen was named a "Trademark Leader" in 2024 by World IP Review.
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News Releases
News Releases
Brand Licensing & Related Transactions
Clearance & Portfolio Management
Intellectual Property Due Diligence
University of Texas Law School J.D. (1991) with honors
Texas A&M University B.S. (1987) Biomedical Science, summa cum laude
California (1992)
Texas (1991)
U.S. Patent and Trademark Office
American Bar Association, Member
Contra Costa Bar Association, Member
International Trademark Association (INTA), Member
San Francisco Intellectual Property Law Association (SFIPLA), Member
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