Shuang Yu

The Grace Building 1114 Avenue of the Americas, New York, NY USA 10036

Unit 1003 Level 10, Yintai Office Tower No.2 Jianguomenwai Avenue, Chaoyang District, Beijing China 100022

Lane 2889, Jinke Road, Pudong New District Suite 904, Building E, Chamtime Plaza, No. 6,, Shanghai China 201203


Shuang Yu is a counsel in the Greater China brands team. She has significant experience in all forms of intellectual property, but especially in trademark prosecution and enforcement in Greater China.

Shuang has 10 years’ intensive experience representing and advising clients on trademark and copyright matters before the Chinese trademark authorities, including customs and administrative authorities and before the courts. She also has comprehensive experience in trademark prosecution proceedings in Hong Kong, Taiwan, Macau and Mongolia. She has helped clients win multiple favorable judgments in People’s Court actions, and before the trademark authorities in China, including the Trademark Review and Adjudication Board. She has helped clients design full-service strategies for protecting portfolios and has handled over a thousand trademark and copyright prosecution, opposition and cancellation matters. She has obtained seven favorable judgments from the Beijing High Court recognizing clients’ well-known mark status. She has also secured well-known mark recognition in administrative proceedings. She has helped clients reverse unfavorable administrative decisions from the China Trademark Review and Adjudication Board at the court level based on creative arguments and strong evidence presentations. She has successfully helped clients enforce their rights with Chinese Customs, including customs registrations, applying for detention of infringing goods, and applying for the release of the clients’ authorized manufacturers’ goods.

Shuang has experience in rarely held retrial application proceedings before the China Supreme Court, and has experience with assisting clients in designing and conducting consumer surveys for use in litigation, an area that is still under-utilized in China. She is experienced in complex trademark disputes involving highly resourced and connected squatters and has helped clients deal with PR emergencies relating to their brands caused by consumer complaints.

Shuang has also worked on a variety of intellectual property issues in the U.S., including responses to Office Actions issued by Trademark Examiners in the U.S. Patent and Trademark Office, reviewed and assisted in the preparation of Appeal Briefs before the Trademark Trial and Appeal Board and has written motions before the federal district court.

Shuang was named an "IP Expert" in 2022 by Asia IP. She is listed in the 2023 and 2024 editions of World Trademark Review 1000 – The World's Leading Trademark Professionals.

Shuang’s native language is Chinese and she is conversational in French.


Central University for Nationalities, Beijing, China B.A. English

Central University for Nationalities, Beijing, China LL.B.

University of Arizona, James E. Rogers College of Law J.D.


New York

People's Republic of China

Professional & Community Activities

International Trademark Association (INTA), Member
   Enforcement Committee, Member (2024-2025)

Beijing Bar Association, Member

Arizona Intellectual Property Cyberlaw Society, Member (a former VP)

The Copyright Society of the USA, Member

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