Insights: News Brands Should Consider China in Metaverse Strategy Even if Beijing Takes Tough Stance

The Fashion Law

“Compared to other jurisdictions, trademark filing costs in China are less expensive,” according to Kilpatrick Townsend & Stockton LLP’s Wen-Hsien (Wendy) Cheng and Lauren Ralls, who note that it is not uncommon for a brand’s mark to be “registered by a Chinese entity or individual in China before that brand even enters the market.” 
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