Insights: News Firms Use Rebranding to Attract More Talent, Highlight Their Strengths for Clients
ALM | The Recorder
Firm Chair Wab Kadaba is interviewed for The Recorder to discuss the redesigns of Kilpatrick's website and logo with the goal of refining our position in the market.
“We realize that even if clients come to us for legal services that are set with a lot of those technology issues, that we’re particularly good at it,” Kadaba said.
“With all of that in mind, leveraging our reputation as a technology-focused firm is one way we thought it would really help us really attract the type of client and talent, which is our relevant audience, to reinforce and further develop and build that brand.”
Read the full article here.
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