Insights: News Full of Hot Air: Puffery In Advertising Law
This article surveys the contours of puffery across federal and state advertising law, examines where courts and the National Advertising Division (a unit of BBB National Programs, which provides a self-regulatory forum for advertising disputes) have drawn the line, and identifies practical takeaways for practitioners whose clients want to puff — but not too much.
To read the full article by Bryan Wolin and Qunyh La, click here.
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