Insights: Publications False Advertising Challenges
Practical Law - The Journal | Reuters
In this article, Barry Benjamin explains the options available to a company to address a competitor’s false advertising claim. It discusses:
- Preliminary steps the company should take before engaging with the competitor.
- Measures to resolve the situation short of challenging the advertising in a self-regulatory forum or court of law.
- Forum options for taking formal action against a competitor should other measures fail.
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