Insights: Publications False Advertising Challenges

Practical Law - The Journal | Reuters

Written by Barry M. Benjamin

In this article, Barry Benjamin explains the options available to a company to address a competitor’s false advertising claim. It discusses:

  • Preliminary steps the company should take before engaging with the competitor.
  • Measures to resolve the situation short of challenging the advertising in a self-regulatory forum or court of law.
  • Forum options for taking formal action against a competitor should other measures fail.

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