Join Kilpatrick's Barry Benjamin and Bryan Wolin fora detailed exploration into the critical importance of advertising claim substantiation. This session will cover essential strategies for supporting both express and implied claims ranging from green and health claims to pricing claims, and more! We will also discuss how to effectively utilize scientific studies to support technical claims, and consumer surveys to identify all implied claims being conveyed. And we will examine the parade of horribles that can result from inadequate substantiation, providing you with the knowledge needed to navigate these complex issues.
IP Innovations
Intellectual Property Innovations is a series of one-hour webinars on cutting-edge intellectual property issues and recent IP developments for corporate and IP attorneys, technology-transfer personnel, business executives, and IP consultants.
Event Details
Wednesday, December 3, 2025
Zoom
CLE Credit
To meet MCLE regulators’ attendance verification requirements for sponsors you must answer the poll questions during the program.
MCLE credit approval is pending. Credit generally is submitted, or certificates issued, within 60 days of post-program approval. CLE approval can take up to 90 days.
Kilpatrick Townsend & Stockton LLP will apply for CLE credit when eligible in California, Colorado, Georgia, Illinois, New York, North Carolina, Ohio, Texas, Virginia, and Washington. For states not listed, a Certificate of Attendance that lawyers may use to claim credit based on reciprocity or self-apply for credit will be provided.Contact
Ainsley Fischman
Marketing and Business Development Coordinator
Speakers
Disclaimer
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