Insights: Events Goodwill Hunting: Using Fluid Trademarks To Enhance Your Brand

INTA 2010 Leadership Meeting

To connect with consumers and invigorate their brands, brand owners such as Google, Perrier and Absolut have rejected the conventional wisdom that trademarks should be consistently presented in the same static format for an extended period of time. Instead, they embrace the new trend of fluid trademarks and employ dynamic marks that change frequently to communicate their brand message. Does that make a mark stronger or weaker? What are the risks involved with fluid trademarks and how can those risks be minimized?

Event Details

Tuesday, November 9, 2010-

Saturday, November 13, 2010


JW Marriott Desert Ridge
5350 East Marriott Drive, Phoenix, Arizona 85054

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10:15 a.m. - 11:15 a.m.

CLE Credit

Continuing Legal Education (CLE) credit and Continuing Professional Development (CPD) points for this meeting are available for attorneys from the United States and the United Kingdom.

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