When it comes to brand and logo usage, trademark practitioners have traditionally been taught the mantra of "consistency, consistency, consistency." Whereas more often than not, marketing professionals are pushing for change and innovation, allowing the adaptation of logos to relate to promotions, events and even holidays—sometimes just for the sake of innovation.
What are the risks and rewards of allowing fluidity in logo usage? How can we allow adaptation while protecting the core brand? How much change is too much change? A panel of experts will address theoretical and practical issues involving brand fluidity, from United States and European Union perspectives.
Event Details
Saturday, May 4, 2013-
Wednesday, May 8, 2013
Dallas, Texas
Speakers
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