“They are lying about us, you need to do something, NOW!” At some point in any lawyer’s career, it is likely that a client will come to them demanding action about a competitor’s false advertising. Whether the competitor is lying in an explicit comparison with your client’s product or service, or just lying about their own product that implies that your client’s is worse, your client will demand action — and quickly. At that point, you will need a playbook to orchestrate a response, not only to address the actual legal issues, but also to manage your client’s expectations.
This session will discuss the basics of claim substantiation; options for challenging a competitor’s advertising claims; how to defend a competitor’s challenge of your advertising claims; demand letters; NAD vs. litigation; network challenges — pros and cons of each; and class action ramifications.
Event Details
Thursday, February 1, 2018
JW Marriott Essex House
160 Central Park South, New York, New York 10019
Speakers
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