Raising the Value of Your Franchise Through a Well-Executed Resale Program: 5 Critical Ways to Leverage Franchise Transfers to Increase a Brand’s Reach, Financial Performance and Development Goals

Insights: Events Raising the Value of Your Franchise Through a Well-Executed Resale Program: 5 Critical Ways to Leverage Franchise Transfers to Increase a Brand’s Reach, Financial Performance and Development Goals

International Franchise Association's 60th Annual Conventiobn

Franchise resales for mature brands can represent up to 8% to 10% of their sales each year. How is your franchise development team handling the process? Do you have a well thought-out plan to handle franchise resales? The value of a franchise can be impacted directly by their approach to the resale market which exists in every brand. This dynamic workshop will introduce strategies to raise your franchise value through a well-executed franchise resale program which can increase the value of the franchisor in five critical ways:

1. Attracting new candidates who will not only acquire existing units but also sign development agreements to grow additional stores.

2. Raise the “after-market” or resale value of franchise units.

3. Bring new capital to tired units as they transfer and refresh the locations to the current standards.

4. Raise AUV as older stores transition to new, energized owners who will embrace the latest franchise strategies and raise sales in underperforming or aging units.

5. Provide existing franchisees with assurances that they are building a valuable, transferrable asset.