2175 North California Boulevard Suite 600, Walnut Creek, CA USA 94596
Gwen Peterson is co-chair of the firm's Trademark & Copyright Team. She has been practicing law in the intellectual property field for over 30 years. Gwen focuses on intellectual property licensing and related transactions. Her experience runs the gamut — IP licenses, asset transfers, material transfer and research agreements, marketing and merchandising deals, co-branding and co-existence arrangements and software-focused agreements. Gwen also has an active trademark practice focused on clearance, domestic and international prosecution, and trademark protection strategies. In addition, she manages significant trademark and licensing due diligence projects for asset acquisitions and funding events. Gwen works with clients in a broad range of fields, including consumer home products, food and beverages, pharmaceuticals, software, and financial services. Her clients span the size spectrum, from individual intellectual property owners to publicly traded companies to large privately held companies.
Gwen has been recognized as a Northern California “Super Lawyer” for Intellectual Property by Super Lawyers magazine, named one of East Bay Business Times’ “40 under 40," and is listed in the 2026 and the nine immediately preceding editions of World Trademark Review 1000 – The World's Leading Trademark Professionals. She has been recommended by Legal 500 US in 2023 for Non-Contentious Trademark Law and in 2024 and 2025 for both Non-Contentious Trademark Law and Trademark Litigation. Gwen was named a "Trademark Leader" in 2024 and 2025 by World IP Review. She was recognized as an "IP Star" in 2023, 2024 and 2025 by Managing Intellectual Property magazine.
Insights View All
Brand Licensing & Related Transactions
Clearance & Portfolio Management
Intellectual Property Due Diligence
University of Texas Law School J.D. (1991) with honors
Texas A&M University B.S. (1987) Biomedical Science, summa cum laude
California (1992)
Texas (1991)
U.S. Patent and Trademark Office
American Bar Association, Member
Contra Costa Bar Association, Member
International Trademark Association (INTA), Member
San Francisco Intellectual Property Law Association (SFIPLA), Member
Disclaimer
While we are pleased to have you contact us by telephone, surface mail, electronic mail, or by facsimile transmission, contacting Kilpatrick Townsend & Stockton LLP or any of its attorneys does not create an attorney-client relationship. The formation of an attorney-client relationship requires consideration of multiple factors, including possible conflicts of interest. An attorney-client relationship is formed only when both you and the Firm have agreed to proceed with a defined engagement.
DO NOT CONVEY TO US ANY INFORMATION YOU REGARD AS CONFIDENTIAL UNTIL A FORMAL CLIENT-ATTORNEY RELATIONSHIP HAS BEEN ESTABLISHED.
If you do convey information, you recognize that we may review and disclose the information, and you agree that even if you regard the information as highly confidential and even if it is transmitted in a good faith effort to retain us, such a review does not preclude us from representing another client directly adverse to you, even in a matter where that information could be used against you.
