4208 Six Forks Road Suite 1400, Raleigh, NC USA 27609
214 North Tryon Street Suite 2400, Charlotte, NC USA 28202
D. Richard Self represents companies in complex commercial and class action litigation nationwide, combining sophisticated legal strategy with a practical, business-focused approach to resolving disputes. His practice focuses on deceptive trade practices, franchise and dealership disputes, and antitrust, with particular experience in the consumer goods, supply chain, and technology sectors.
Richard partners with clients to navigate high-stakes legal and commercial challenges, develop effective litigation strategies, and protect their business interests. Drawing on experience representing both plaintiffs and defendants, as well as two years clerking for a federal district court judge, he brings a balanced perspective, sound judgment, and a practical approach to advocacy.
Richard also maintains a pro bono practice centered on constitutional law.
Richard was recognized in 2025, 2026 and 2027 as one of the "Best Lawyers: Ones to Watch" for Commercial Litigation by The Best Lawyers in America®.
Experience
Obtained winning jury verdict for leading consumer-product company in trial involving deceptive trade practices, false advertising and trademark infringement claims.
Served on trial practice and complex motions team that won and obtained confirmation of a $13,950,060 arbitration award in deceptive trade practices suit.
Represented fitness and lifestyle accessory company in product-level deceptive trade practices dispute.
Represented apparel manufacturing and consumer goods company in product-level deceptive trade practices suit.
Defended American big-box home improvement retail chain in multiple proposed class actions.
Defended big-box electronics retail chain in consumer fraud class action.
Represented heavy equipment manufacturer in dealership termination dispute.
Represented chemical distributor in lawsuit filed against manufacturer for attempted monopolization and refusal to deal under the Sherman Antitrust Act and violation of the Wisconsin Fair Dealership Law.
Represented hardware and software developer in sham patent antitrust litigation.
Represented device distributor in Robinson-Patman Act dispute against market-leading manufacturer.
Defended gasoline distributor in consumer fraud class action.
Represented reverse pharmaceutical distributor in multiple contractual disputes.
Represented defendant in Lanham Act litigation alleging trademark infringement relating to surgical medical devices.
Represented state flagship university in trademark infringement litigation against online retailer.
Defended e-commerce company against two proposed class actions.
Represented landowner in constitutional class action against town enforcing mandatory inspections, searches, and seizures of private residences coupled with exorbitant inspection fees.
Insights View All
University of Michigan Law School J.D. (2017)
The University of North Carolina at Chapel Hill B.A., Biology and Political Science (2013)
Illinois (2019)
New York (2018)
North Carolina (2023)
U.S. District Court for the Central District of Illinois
U.S. District Court for the Eastern District of North Carolina
U.S. District Court for the Eastern District of Wisconsin
U.S. District Court for the Middle District of North Carolina
U.S. District Court for the Northern District of Illinois
U.S. District Court for the Western District of North Carolina
U.S. District Court for the Southern District of Illinois – Honorable J. Phil Gilbert (Aug 2017-Aug 2019)
North Carolina Bar Association, Antitrust & Complex Business Disputes Law Section, Member
Disclaimer
While we are pleased to have you contact us by telephone, surface mail, electronic mail, or by facsimile transmission, contacting Kilpatrick Townsend & Stockton LLP or any of its attorneys does not create an attorney-client relationship. The formation of an attorney-client relationship requires consideration of multiple factors, including possible conflicts of interest. An attorney-client relationship is formed only when both you and the Firm have agreed to proceed with a defined engagement.
DO NOT CONVEY TO US ANY INFORMATION YOU REGARD AS CONFIDENTIAL UNTIL A FORMAL CLIENT-ATTORNEY RELATIONSHIP HAS BEEN ESTABLISHED.
If you do convey information, you recognize that we may review and disclose the information, and you agree that even if you regard the information as highly confidential and even if it is transmitted in a good faith effort to retain us, such a review does not preclude us from representing another client directly adverse to you, even in a matter where that information could be used against you.
