Dennis L. Wilson
Partner

1801 Century Park East Suite 2300, Los Angeles, CA USA 90067

Two Embarcadero Center Suite 1900, San Francisco, CA USA 94111

Overview

“Dennis sets the bar for client service and is truly an expert of large volume global brand protection.” – client respondent in Chambers USA 2025: Trademark, Copyright and Trade Secrets

Dennis Wilson is a member of the firm's Executive Committee and he focuses his practice on complex litigation involving trademark, copyright, entertainment and Internet law issues. Dennis represents many of the world's largest media and technology companies creating and directing their international rights enforcement programs. He provides strategic counseling to businesses on a wide range of related issues including false advertising, idea submission, rights of publicity and unfair business practices. Dennis has a particular expertise in developing and overseeing global rebrands, from newer startup brands to among the world’s largest companies.

Dennis has lectured across the United States on subjects including new media, gaming, intellectual property, licensing, consumer class action, advertising litigation, branding and Internet law. Dennis has been recognized by Chambers USA for Media and Entertainment, Intellectual Property, Trademark, Copyright and Trade Secrets, including in 2026 and in the many preceding editions and is also listed in the 2026 edition of Chambers Global as a leading Trademark and Copyright lawyer. He was named by ALM California Legal Awards as its Best Mentor Honoree in 2026. Dennis has also been repeatedly recognized by America’s Leading Lawyers for Business, The Best Lawyers in America®, the Daily Journal, Forbes Business, the Guide to the World's Leading Trademark Law Practitioners, Legal 500, Lexology, the Los Angeles Business Journal, Managing Intellectual Property, World Trademark Review 1000, World IP Review, and Who's Who Legal.

Prior to joining Kilpatrick, Dennis was a founding partner of Keats McFarland & Wilson LLP in Beverly Hills, California, a boutique intellectual property law firm where Dennis established one of the first comprehensive Internet monitoring and enforcement programs. He currently directs a strategic technology team that works around the clock to provide emergency response support on international protection, anticounterfeiting and information leak initiatives.

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Experience

Successfully represented Zynga Inc. in trademark litigation in connection with an online game called “MafiaVille.” The defendant responded to Zynga’s initial demand letters by filing a declaratory judgment action and also submitting a federal trademark application for “MafiaVille.” The declaratory judgment action was dismissed on procedural grounds, following which the client asked its long-time trademark prosecution counsel to handle the opposition to the “MafiaVille” application. Following almost two years of opposition proceedings in the TTAB, and with trial deadlines looming, Kilpatrick Townsend prepared and filed the complaint in the defendant’s home Maryland. After several weeks of discussions, the defendant agreed to all of Zynga’s demands in a confidential settlement agreement and entry of a consent judgment in Zynga’s favor in the United States District Court for the District of Maryland.

Established one of the first comprehensive Internet monitoring and enforcement programs, and we currently direct numerous international online protection programs to address copyright and trademark infringement, rights of publicity, grey market infringement, product distribution diversion, disclosure of private facts and defamatory statements. To this day, our Internet monitors work to address and remove unauthorized content from online sites. Enforcement programs for entertainment properties have included Anchorman 2, Batman, Casper, Interstellar, The Godfather, Harry Potter, The Hunger Games, Indiana Jones, Iron Man, Jurassic Park, Kung Fu Panda, The Looney Tunes, The Lord of the Rings, Madagascar, The Matrix, Mighty Morphin Power Rangers, Mission: Impossible, Noah, Pirates of the Caribbean, Shrek, The Simpsons, Spider-Man, Star Trek, Star Wars, Teenage Mutant Ninja Turtles, Terminator: Genisys, Titanic, Tomb Raider, Toy Story, Transformers, Twilight Saga, Wolf of Wall Street, The X-Files and X-Men. Celebrity enforcement programs have included The Doors, Harrison Ford, Melanie Griffith and Tom Hanks. Corporate rights enforcement programs include Chanel, Louis Vuitton, Pioneer, QSC Audio Products, Samsung , Sony Electronics and Toto USA.

Represented DC Comics in this copyright infringement case filed against an unknown leaker of unreleased images from “The Watchmen” comic. DC Comics learned that someone had accessed its servers and distributed the images online. Through DMCA subpoenas, investigations, and this case, we identified the infringer and were able to prevent further access to the server. The case was settled favorably for the client.

Represented Warner Bros. in this case brought against a cybersquatter who had registered 102 domain names based on the Harry Potter property. We obtained a decision ordering the transfer of all of the domain names.

Representing Zynga Inc. in the Northern District of California to protect its trademark rights in the WITH FRIENDS family of brands against an online and mobile “dating” application under the name “Bang With Friends.” Negotiated a favorable settlement. Zynga Inc. v. Bang With Friends, Inc., No. 13-3517 (N.D. Cal. filed July 30, 2013).

Defended Apple Inc. (Apple) in Carl Sagan’s defamation action based on Apple’s use of Sagan’s name as a product word, and later renaming code word “BHA” at Sagan’s request (BHA was later revealed to stand for “Butt Head Astronomer”). Complaint was dismissed at pleadings stage after several attempts by Sagan to state a valid claim (Butthead ruled not defamatory as not provable as a true or false statement).

Filed complaints and applications for temporary restraining orders and seizure orders against various retailers, wholesalers, and importers of counterfeit goods in Los Angeles on behalf of our clients. The court granted the orders, and the seizure orders were executed simultaneously by U.S. Marshals at over 30 locations in and around the toy district in downtown Los Angeles. Pursuant to the seizure, over 150,000 counterfeit toys and novelty items were seized on behalf of the plaintiffs. Among the defendants was a large-scale counterfeiter, which had violated a permanent injunction entered against it in a previous litigation. We filed a motion for an order finding this defendant in contempt of the permanent injunction. The court granted this motion and issued a $3.6 million damage award.

Represented Saban Entertainment Inc. (Saban) against claims of copyright infringement, unfair competition, and breach of contract. The plaintiff, a graphic designer, claimed that he was the copyright owner of the Mighty Morphin Power Rangers logo. On behalf of Saban, we filed a motion for summary judgment, arguing that the work was a work made for hire, or in the alternative, was assigned to Saban pursuant to a written agreement. The district court granted Saban's motion for summary judgment and awarded Saban its attorneys' fees and costs. The district court's decision was affirmed by the Ninth Circuit and the Supreme Court denied plaintiff's Petition for Writ of Certiorari. Dees v. Saban Entertainment, Inc., 1997 U.S. App. 34129 (9th Cir.).

Defended Apple in a trademark infringement action brought by Bob Dylan regarding Apple’s “DyLan” computer software language (which Apple claimed was a contraction of “Dynamic Language”). Dylan claimed that his music was sold on CDs, as was Apple’s computer language, making the types of goods related enough for a strong likelihood of confusion. Settled favorably despite difficult facts discovered in internal discovery (eg, “Woodstock”, “Hendrix,” and “Joplin” were other names used by Apple for elements of the software package).

Represented the International Anticounterfeiting Coalition, Inc. in the Ninth Circuit and filed an Amicus Brief on behalf of numerous intellectual property owners seeking to overturn a lower court's decision that flea market owners could not be liable for the infringing acts of flea market vendors. The Ninth Circuit, relying on our brief, held that flea market owners can be found liable for contributory and vicarious copyright infringement resulting from the sale by its vendors of counterfeit merchandise. The Ninth Circuit further stated that a flea market owner "cannot disregard its vendors' blatant trademark infringements with impunity," and that a flea market owner can be held liable for contributory trademark infringement. Fonovisa, Inc. v. Cherry Auction, Inc., 76 F.3d 259 (9th Cir. 1996).

Represented DC Comics, Disney, Nike, and Warner Bros. in a lawsuit against a swap meet owner and its vendors based on the sale of counterfeit and infringing merchandise on the swap meet's premises. Relying on the landmark Fonovisia v. Cherry Auction decision, the action against the swap meet owner was based on contributory and vicarious copyright infringement and contributory trademark infringement. We successfully resolved this matter with the swap meet owners adopting a three strikes policy wherein they agreed to evict any tenant who has sold or offered for sale infringing merchandise after the third such occasion. Time Warner Entertainment, Co., L.P. v. B.C.P. Toys, Inc., 2000 U.S. App. LEXIS 4989 (9th Cir.).

Filed suit against the defendant for trademark infringement and unfair competition based on his unauthorized sale and distribution of apparel bearing Polo's trademarks. While litigating the action, we discovered that the defendant had received in excess of $14 million from the sale of counterfeit shirts. The cases proceeded to trial. Several days into the trial, the defendant agreed to settle the case on terms favorable to our client. After the defendant failed to pay the required settlement amount, Polo discovered that the defendant had funneled assets to other sources. We obtained a TRO freezing his assets. The defendant violated the TRO and continued to funnel assets. We filed a motion for an order finding the defendant in contempt, and the Court sent the defendant to jail for civil contempt.

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Insights
Education

University of Southern California J.D. (1991)

California State University B.A. (1988)

Admissions

California (1991)

Court Admissions

U.S. Court of Appeals

U.S. Court of Appeals for the Federal Circuit

U.S. Court of Appeals for the Ninth Circuit

U.S. District Court for the Central District of California

U.S. District Court for the Eastern District of California

U.S. District Court for the Northern District of California

U.S. District Court for the Southern District of California

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Professional & Community Activities

Beverly Hills Bar Association, Intellectual Property Section, Member

State Bar of California, Member

International Trademark Association, Member

International Anti-Counterfeiting Coalition, Member

Law360, Media & Entertainment Editorial Advisory Board (2025)

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