Trademark, Copyright & Advertising Brand Stewardship

Kilpatrick’s clients include innovative companies and brands in virtually every industry where brands drive business value. Our attorneys have enabled many of the world’s leading brands to enter new markets, expand into new product categories, distribute through new channels, and maximize the value of their trademark and copyright portfolios. Strategic trademark management and protection have never been more important to business or presented more challenges for modern businesses. Our clients have the advantage of a team that understands the value of trademarks in today’s marketplace, as well as the interplay of trademark and broader IP protection.


Worldly Experience

Internationally recognized, Kilpatrick is one of the most sophisticated trademark practices in the U.S. with more than 125 dedicated attorneys, representing clients in established and emerging markets around the world. Our highly-focused practice offers comprehensive trademark, copyright, and advertising advice that helps clients create, build, and protect their most prized assets — their brands and identity.

Focus Areas

  • Advertising
  • Anti-Counterfeiting & Gray Market
  • Copyright
  • Greater China
  • Online & Digital Enforcement
  • Trademark & Trade Dress Litigation
  • Trademark Prosecution & Portfolio Management
  • Trademark Licensing &Transactions



Value Delivered

We develop optimal approaches and achieve desired outcomes faster and more efficiently than our competitors. Our practice features a unique combination of diverse talent, issue-focused teams, and sophisticated systems for developing and managing portfolios. We collaborate with clients, foreign and local counsel, and other legal professionals from within our broader firm of more than 600 attorneys. Because our attorneys have handled every type of trademark numerous times across many industries, we don’t waste time or effort. We quickly size up the situation and issues to deliver practical advice when it matters most. What’s more valuable than that?

Related Services

Firm of the Year

U.S. Trademark Prosecution
Managing Intellectual Property (2022)

Tier One

Trademark Contentious & Prosecution, and Copyright
Managing Intellectual Property IP Stars (2022)


name brand apparel, accessories, and luxury goods clients from purveyors of jeans to sneakers to dress wear and more


technology brand clients rely on Kilpatrick Townsend for brand protection.

Gold Level

United States - National
World Trademark Review 1000 (2022)

Tier One

Trademark Litigation & Non-Contentious
Legal 500 (2022)

Primary Contacts View All

If you would like to receive related insights and information from Kilpatrick Townsend, please provide your contact details by filling out the form and clicking “Agree.” If you would like to access the PDF only, please click “Download Only.”