We invite you to join our distinguished panel of intellectual property experts for this informative and interactive discussion, which will position you to preserve and enhance your company’s ability to protect and commercialize intellectual property in China’s rapidly changing IP environment.

Agenda

The Essential Differences Between Chinese and U.S. Trademark Law and Practice / Building a Successful U.S. Brand
Chris Woods; Shuang Yu

U.S. brands have long been popular in China. Now Chinese brands are beginning to make in-roads into the U.S. But as the opportunities open up for Chinese businesses, so do traps for the unwary. There are significant differences between U.S. and Chinese trademark law and practice, and lawyers and business-people alike need to be aware of them. Decisions made in respect of U.S. branding but based only on a knowledge of Chinese trademark law are likely to result in serious problems in the U.S. – and many U.S. businesses have made that same error in China by adopting U.S. practices. Learn about some of the key trademark differences between the U.S. and China – both from a legal perspective and a marketing perspective.

Section 337 Investigations before the U.S. International Trade Commission – Risks and Issues for Chinese Companies
Kris Reed

Due to recent changes in U.S. law and politics, the International Trade Commission has become an increasingly popular forum for enforcement of intellectual property rights. Mr. Reed will discuss recent trends before the International Trade Commission, and what the future looks like for foreign companies doing business in the United States.

Trademark Registration Issues Before the TTAB and U.S. Courts
Ted Davis

As a leading lawyer and scholar in the fields of trademark, copyright, false advertising, and unfair competition law (also a former INTA Board member), Mr. Davis will provide his insights on major trademark registration issues that have been litigated before the TTAB and U.S. courts, including the United States Supreme Court, based on his experience working with high-profile clients’ portfolios for decades.

Who Should Attend?

CEOs and decision makers, in-house counsel, IP managers and staff, trademark strategy managers, trademark agents, trademark specialists, business managers, patent agents, patent engineers, and others tasked with understanding and managing patent litigation and strategy will benefit from this timely analysis of both Chinese and U.S. Litigation issues.