About UsYour edge in advertising law.

The advertising landscape constantly and rapidly evolves, and the legal framework for it is just as dynamic. Welcome to Kilpatrick’s Ad-Vantage Blog, a resource designed to give you a strategic edge in the marketplace. Whether you are a lawyer navigating compliance, a marketing professional pushing creative boundaries, a business owner trying to stay ahead of the marketplace, or an influencer managing brand partnerships, this blog is written for you.

Our goal is to translate complex legal analysis into clear, actionable insights. You can expect regular updates on the latest industry developments—from new FTC guidelines to NAD and court decisions—along with occasional deep dives into key subjects like claim substantiation, digital disclosures, and green claims. We look forward to helping you protect your brand and keep your creative work compliant.

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Knowledge assets are defined in the study as confidential information critical to the development, performance and marketing of a company’s core business, other than personal information that would trigger notice requirements under law. For example,
The new study shows dramatic increases in threats and awareness of threats to these “crown jewels,” as well as dramatic improvements in addressing those threats by the highest performing organizations. Awareness of the risk to knowledge assets increased as more respondents acknowledged that their